Meeting the winners of the BOSE A20 headset
Finally: Meeting the winners of the BOSE A20 headset
During the Cannes Airshow in June we collaborated with La Boutique du Pilote. Together we collected businesscards from participants of the show and we drew out the winner later that month in Paris together: Aeroclub Antibes. During the Cannes airshow we offered espresso, cappucino and latte art to visitors of the booth. This was a concept that worked well on the Open Day of the Pilotshop a month earlier in Lelystad, the Netherlands but with the warm weather and the Cannes environment around us, the concept did not work as well during the Cannes Airshow. Offering champagne would have been a better choice here :-)
The front and back of the flyer we handed out during the Cannes Airshow.
We handed out flyers during the airshow. My wife Saskia and even our youngest daughter Joy helped along to get visitors to sign up for the newsletter and take the opportunity to win the Bose A20 headset.
My wife Saskia and youngest daughter Joy in action during the airshow in Cannes 2011.
Back at home in Holland we entered all the received addresses and business cards into an Excel-sheet and then printed out white small pieces of paper of each the same size with each one name on it. Then we went to meet the people from La Boutique du Pilote with whom we collaborated on this Bose offering and in their Toussus-le-Noble office we drew out the winner: Aeroclub d'Antibes.
And the winner is ... Aeroclub d'Antibes
Finally, last week we had the opportunity while in Cannes for business to meet the people of the winning aeroclub. They were situated at the North-East end of the main runway.
Showing off the great BOSE A20 headset to the manager of aeroclub d'Antibes, Cannes.
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Jim,Great job by you and the folks at Bridge to put this together. I'm an oacififl entrant with the Purple Goldfish Project. Can the smallest little extras make the biggest difference in marketing? Mark Twain once said, that lagniappe was a word worth traveling to New Orleans to get'. Be interested to see if its worthwhile enough to share in Cannes.Best regards,Stan@9inchmarketing The average distance between the brain and the heart is 9 inches'
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